Hi Alin,
well, all of our costumers ads are "Standard" ads NOT affiliate ads like this one:
http://www.developmentscout.com/component/adagency/adagencyAds/click/4419/26/1097.
Therfore one ad belongs to only one costumer. No exception. As you can see in the example above, there is no company name in this URL (for example this ad belongs to SCHAEFFLER). So I have no chance to track a GA event with the string of this ad/costumer.
The only statistic of how often this ad has been clicked comes from AdAgency. But IMHO this statistic could affected through clicks of robots, worms etc.
When my customer would like to see how often a click of this ad comes from our website to his website, he looks at
his GA account and filters the numbers by the referrer - and most often - he finds nothing.
To have an idea how often a customer has got a click from our website in general, we created a tracking event in GA. This event looks at defined strings to realized if there was a click or not. In the example above I would searching for "Schaeffler" and every time when there is a click on an article which contained "Schaeffler", I got a click event in GA.
Unfortunately this attempt doesn't work with the ads from AdAgency, because there is no "company string" in the URL of the ad from the customer. So again, the only numbers I have to tell the customer how often his ad has been clicked comes from AdAgency and sorry, but I don't trust them...
If there would be another way to get more confidence in this numbers, I would highly appreciate it.
Best regards
Jens